Most of our guests have never been on air before, some only a few times. Even if you are an experienced guest, you will benefit by reading all of the following information.

This is a friendly, informative interview in which we strive to showcase your organization. This is your time to tell your story. We regularly begin your interview by welcoming you to the show. Next, we typically ask you to give us a broad-spectrum description of your organization. One to three minutes is a good length for the answer. From there it's an open format, hopefully finding the most interesting, entertaining and inspiring topics. Thanks to our sponsors each guest has 10-20 minutes of talk time and it generally goes by very fast. The amount of time varies depending on the number of guests that hour and the number of commercials we run.

Our listeners are educated and success oriented, and they understand that our guests are not professional radio personalities. The more you relax and speak normally, the better the interview will sound. If you are asked questions you can't or don't want to answer, say so. It's ok to say, "I don't know" or "we don't reveal that information." Answer the questions as you would in a social setting. If you get too technical, we will help you interpret for the listeners. If your answers are long, we will ask questions of a more general nature. If you answer in short sentences, we will ask more detailed questions. In other words, we will adjust to you and your style. If you have any concerns you can call any of our past guests and discuss the show with them.

30 DAYS BEFORE THE INTERVIEW
You must call us at 858-550-2823 if you are not scheduled yet. You or your public relations firm should ask for the producer of BisTalk Radio to discuss the possibility of an interview. Our interview slots are generally booked two weeks to two months in advance.

14 DAYS BEFORE THE INTERVIEW
If you choose, send out notices of the interview to applicable parties.
If you choose, call us at 858-550-2823 to establish a FREE link to your company's Web site from the BisTalk Radio Web Site.

1-2 DAYS BEFORE THE INTERVIEW
You must call us at 858-550-2823 to confirm your appearance on BisTalk Radio. Last minute cancellations can cause us severe problems. Sometimes it's not possible to replace you with a quality guest at the last minute.
Please begin to think of the interesting aspects of your business.

30 MINUTES BEFORE THE INTERVIEW
You must arrive 30 minutes before your show starts. 8:30 am to 9:00 am gives us time to prepare you for the interview.
You must turn off pagers and cell phones before the show starts.

DURING THE INTERVIEW
Please sit quietly during other interviews. You will be in the studio while waiting for your segment. The only exception is laughter; the hosts are very funny.
Please relax during your interview. Speak the way you normally speak.
If you choose, have your phone numbers and Web site addresses ready to promote them during the interview.
Please leave your headset on until the host removes theirs. It makes a peculiar sound if you take it off prematurely.

AFTER THE INTERVIEW
If you choose, debrief the interview with the hosts and discuss possible networking opportunities.